Pica have been on board with Brush Baby since its launch two years ago…and baby look at it now!
Waitrose, Sainsbury’s, Mothercare and Wessex Pharmacy all now stock the market leader in children’s dental healthcare thanks in no small part to Pica’s branding and marketing campaign.
It doesn’t stop there. Together, Pica and Brush Baby are working hand-in-hand to develop new ranges and marketing strategies to strengthen the product’s place in the market.
We are exhibiting at the Annual Mumpreneur Conference in Brighton this October. It is a chance for us to advise any mums out there who have a new product and want to know exactly how to launch it on to the High Street. Following on from our achievements with Brush Baby we are keen to support these Mumprenuers and help them to succeed.
Come along to talk to us or if you can’t make it, drop us a line anyway we are always happy to advise.
Delighted to see our exhibition design for Henley Royal Regatta recieving such rave reviews, we were commisioned to design an exhibition and we came up with the idea of a ‘Course with a View’ featuring a panoramic view of the course as it is now which shows all of the historical background.
Henley River and Rowing Museum who commisioned the project were delighted with the concept from the initial stages through to it’s completion – “it is fantastic to have designs created so efficiently that result in such a high profile project being so well interpreted” says senior curator Rachel Wragg.
There’s nothing more satisfying than working closely with a company developing a brand which exactly matches the customer’s hopes and aspirations.
That’s why it was so rewarding to work with Grape Expectations, a new independent wine shop in Andover.
Pica produced the identity and marketing material for its successful launch, creating a strong image featuring a unique watercolour illustration which we believed underpinned the qualities the shop brings to the high street – and which, most importantly, delighted the client.
The brand was then applied to all of the shop’s point of sale material, shop graphics, their marketing collateral and the website bringing together all of the elements that form a successful shop launch.
This is a fantastic project to be involved with and it is so rewarding to bring all of the elements together so successfully resulting in a delighted client.
Pica prides itself on its loyal relationship with clients and none more so than with Angela Holidays.
We’ve worked with Angela for 24 years and have just started production on the 50th holiday brochure, no mean feat given the changes both companies have witnessed over more than two decades together.
At Pica, we’re proud Our dedicated design and print service has played a part in Angela Holidays becoming the south’s leading coach holiday company.
how’s that for loyalty?
The Football Writers’ Association Footballer of the Year Award is the oldest and most prestigious prize of its kind, dating back over 60 years when Sir Stanley Matthews was the first recipient.
Past winners have also included Sir Bobby Charlton, Gary Lineker, Steven Gerrard and Wayne Rooney.
For the past 10 years, Pica has produced the event’s commemorative programme and all the FWA’s literature and we’re delighted to say the relationship with the country’s leading sports journalists goes from strength to strength.
Following on from the successful implementation of the “Henley Lives” exhibition, Henley River and Rowing Museum were keen to move forward a new gallery design. The Museum houses an impressive and historical painting by Siberechts which brings Henley and its surrounding area to life.
Pica’s high level of understanding of the project requirements and the needs of the audience has resulted in a
complementary and enlightening interpretation of Siberechts painting. The information given will help to entice visitors from all walks of life and has been designed with longevity in mind.
Rachel Wragg, Senior Curator says “We were delighted to once again be working with Pica on our next project: designing the new gallery and supporting the Siberechts display. Pica are consistent in their approach and ensure they have a good understanding of what we need, and our visitors need in order to proceed. They come to us with a range of options and inform us as to their reasons for each choice. We are incredibly pleased with the result and
look forward to welcoming people to our delightful new gallery.”
Pica have been working to save the planet!
Not one but two new identities for real nappy ambassodors. Firstly the New Forest Nappy Network set up to promote the use of real nappies giving advice and a forum for discussion between parents and carers. Our messaging for the brand had to be clear and attractive and we chose the bubbles to symbolise people coming together.
The second identity was for Nappy Bliss a real nappy laundry service which takes the hassle away from using real nappies, we chose to emphasize the natural and pure brand values with our pallet of colours and the use of the daisy.
The brands were applied to a range of marketing material and websites and were rolled out during Real Nappy Week receiving huge praise and support.
Our reputation for creative design is what led to Age Concern approaching Pica to produce a series of walking maps over terrain suitable for the elderly.
It was a case of deciding on the practicality of the maps in consideration of the charity’s budget – with Age Concern delighted with the end results, as the charity’s Grace Shorthouse explained.
She said,“We are extremely pleased with the end result and indeed the whole concept and design.
“The Pica team are excellent communicators and their attention to detail and accuracy was most reassuring. The project has been a huge success, the maps have received an excellent response from the organisation and are being snapped up the public.”
Pica has been working with Vicky Panther Garden Design (VPGD), a leading new landscaper to develop a strong brand.
Despite being an established company, VPGD felt their brand lacked impact and individuality, and a stronger presence was needed to set the business apart from the competition.
Pica were confident in providing design options which could be developed into an impressive identity for Vicky’s business.
Clever use of photography, colour and short, sharp messages proved the winning formula in developing communications for VPGD.
Vicky has really enjoyed her Pica experience, as she explained, “To work with Pica on my identity and website gave me the confidence that I would have a fantastic end result thanks to their professionalism, knowledge and experience.”
Following on from the success of Brush Baby, Pica is helping children’s retailer Hippychick and parenting magazine Baby Prima to support Mumprenueurs in bringing new products to market.
Hippychick and Baby Prima ran a competition for the best new baby product and Pica have offered their support to the finalists in helping to brand their ideas.
Pica MD, Beccy Clark said, “Mums really do have the best ideas when it comes to new baby products and we are really keen to help them bring these to market.
“It can be very daunting when you are new to the business and we are able to lend our support and expert advice to help get the latest inventions on the High Street shelves.”
If you have a new product or a company that you don’t feel is hitting the mark, give us a call for a free and informal chat about how we can help you.
Pica’s latest project for Brush Baby is the branding of their new and innovative children’s toothbrush..
The Brush Baby NanoCool is an anti-bacterial action brush for 4-7 year olds with unique bi-level bristles and is the first to extend the Brush-Baby product range.
The challenge was to present the Brush-Baby branding within the strict confines of the pack shape and dimensions, a great example of the importance and need for consistent, long-term brand management.
Pica have been instrumental in a new permanent exhibition for the National Trust’s City Mill in Winchester.
Designed to tell the story of breadmaking from the field to the table using local people’s memories and incorporating their stories and annecdotes into the historical local information from the last century.
It is always interesting to be involved in a project with so much local history and the only problem we encountered was having to leave out so many interesting stories.
The exhibition also contains an audio visual display and the public are encourage to add to the memories with their own replections which further develop the visitor experience.
We spent many hours on location when asked to come up with the idea of a new and innovative museum exhibit – never a chore when the location is as beautiful as Henley!
The town’s River and Rowing Museum commissioned ‘Henley Lives’, part of a series designed to engage with the local community.
The initial exhibit concept was Pica’s, working closely with senior curator, and from there we developed all material and content to be included in the exhibition.
A combination of 2D graphics within a 3D exhibition helped provide a vivid insight into Henley life from the 18th Century through to the present day.
“Pica were able to contribute strong design ideas from the outset. Personal visits to the museum to view the gallery, meet the team and discuss initial ideas were invaluable,” said Senior Curator Rachel Wragg.
We were given a blank canvas when security company Adtec approached us for a complete modernisation of their brand .
The first step was to give both arms of Adtec’s business – commercial and residential – their own distinct image and we developed two new logos to provide that.
We then translated both logos across all Adtec’s promotional material including it’s website and brochures, all of which were greeted with much approval by the company’s clients.
Pica have worked with Winchester based private equity firm, Buckland Capital Partners to produce a new and exciting identity.
We took time and effort to fully understand Buckland’s aims and ambitions as well as their perception in the market place.
From there we produced a fresh brand identity encapsulating the core elements of confidence, security and professionalism that sets Buckland apart.
Frances Cowan of Buckland said, “Pica immediately understood the image we were seeking to portray and communicated this efficiently and effectively within their designs. It’s fantastic.”
We also produced the signage for Buckland’s prestigious new Winchester premises which further enforces the strength of the brand.
Just six months after the launch of Brush Baby, we’re delighted that Waitrose is now stocking it in all of its stores.
Dominique Tillen of Brush Baby says “The popularity of this product is beyond belief and this is due in no small part to the expertise of Pica and their branding and marketing skills”.
We’re delighted with the response to Brush Baby and we look forward to working with Dominique on the next range of the company’s innovative products.
Following the completion of the identity, packaging design and branding aspects of the website, Pica Design is gearing up for the next stage of Brush Baby’s retail and on-line sales strategy.
Dominique Tillen of Brush-Baby said, “Working with Pica is great. They make me feel comfortable in expressing my ideas and vision openly.
“They are excellent listeners and that enables them to reach the essence of the business which has been so important in helping develop Brush Baby.
“The most important aspects of our relationship are the communication and understanding which has been key to developing the brand.”
Brush-Baby will continue to work with Pica on the promotion and other aspects of marketing communication as the Brush-Baby brand grows.
The newest member of the Pica team has been chosen as the face of Brush Baby!
Toddler Paddy, son of MD, Beccy Clark, was taken along to the photoshoot and ended up stealing the show.
“This really is the icing on the cake,” Beccy said. “Not only is our brand going to be on the shelves of the major High Street stores but so is my son! We can’t wait to see it in store!”
Pica have worked with Winchester Museums to increase awareness of their presence in the City and attract a larger numberof visitors.
Our approach meant that we immersed ourselves in the project by studying each of the locations and periods that they were based upon which allowed us to absorb the atmosphere and provide a basis for our inspiration around the new branding and design.
The imagery created for Winchester Museums ensures that consistency is retained throughout the parent and sub
brands, and uses colour to differentiate between them. The completed visuals have outstanding impact on all of the promotional material. The new identity is designed to be flexible and has been incorporated across all deliverables such as the Museum publications, advertising, events and exhibition material.
Pica are delighted to have been selected by new company Brush Baby to bring their innovative baby’s teether brush to market.
Without the luxury of a big brand name association, Brush-Baby needs a strong personality of its own to help establish both the brand and its first product in the marketplace.
For this reason, Pica understand the company’s first product pack will have to serve as a mini advert and sell directly off the pack front to the consumer.
